Wageningen UR Livestock Research
Alumnus, Livestock Research
Wageningen University, Communication and Innovation Studies
Thesis Title: Mastitis and farmer mindset. Towards effective communication strategies to improve udder health management on Dutch dairy farms
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Theo Lam
Reint Jan Renes Cees Leeuwis |
About
PhD on effective communication strategies to improve udder health on dairy farms in The Netherlands.
Thesis entitled: 'Mastitis and farmer mindset. Towards effective communication strategies to improve udder health management on Dutch dairy farms.'
Developed campaigns and educational tools contributed to a change in dairy farmers’ knowledge, attitude and behavior and to an improvement of udder health. Results are published in leading scientific journals and are presented on many international conferences.
Copies available on request.
The public defence can be viewed at: http://wurtv.wur.nl/p2gplayer/sslviewer.html?path=aulatv/2010/09/07/3/
It starts with a Dutch introduction. The defence is in English and starts at 15 min.
The PhD project was executed at the Communication Science Department, Wageningen University, the Netherlands (WUR). Financed by the Dutch Udder Health Centre (UGCN) in cooperation with the Dutch Dairy Board (NZO), Federation of Farmers’ Organizations (LTO) and the Dutch Animal Health Service Ltd. (GD Deventer).
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